We can go pretty illustrative or clean and simple. Process is king when it comes to logo creation. Understanding your vision, style, tone and attitude of your brand is essential. So, often times I will start with an inspiration deck of different logos of brands you like and/or dislike. Thumbnail sketch illustrations are next, to obtain direction and approval. Only then do I start in Adobe. Begin in black and white, understand your uses and needs and to ensure the logo functions when and where you need it. Color exploration is next. Lastly I build out your final files, both for print and web services. I would love to work with you on your next branding project.